.EU is the top-level domain (TLD) for Europe Using a .eu domain shows visitors that your business is based in Europe, increasing visitor confidence.
When establishing your brand you should seek to protect your product and business names in the major top-level domains including .eu, .com, .co.uk and .ie. This will help prevent issues down the line where other businesses or a competitor might try and obtain the same names.
European internet users trust .eu over .com and similar names. It helps remind visitors that they are less likely to encounter problems with shipping, tariffs and customs charges or returns when buying from a .eu website.
Domain names are used by your web browser to help internet users connect to websites and operate internet services like email. .EU is the top-level domain (TLD) for Europe and shows that the holder has a demonstrable connection to Europe. If you are an business or sole trader looking to promote yourself to a European audience, using .eu is a natural choice.
You can register a .eu domain name by searching for it using the availability checker on this page. Once your ideal domain shows as available, you can register it (along with other domains if you want).
